When choosing the naturally derived ingredients for Hairitage, we wanted formulas that were excellent for diverse family hair needs and gave that familiar feeling of home.

To address the hair needs for different hair types, we used ingredients that are rich in moisture and promote hair health such as argan oil, coconut oil, jojoba oil, macadamia oil and safflower oil.

As for that sense of home, we wanted to invoke those memories with ingredients such as agave, aloe vera, apple cider vinegar, avocado, chamomile, marshmallow, rosemary and quinoa.

With these goals and values in mind, we produced an amazing line of best in class hair products that not only perform well on all hair types but also have heart.