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About Us

about us

MEET MINDY MCKNIGHT

The mom that built a lifestyle media empire out of her YouTube channel

about us

MEET MINDY MCKNIGHT

The mom that built a lifestyle media empire out of her YouTube channel

Mindy McKnight is the #1 mom and one of the top 25 women on YouTube with over 5.6 million followers.

What started off as an educational tool for other mom’s in McKnight’s former Utah neighborhood quickly became a worldwide sensation. Mindy’s YouTube Channel, Cute Girls Hairstyles, has been viewed more than 2 billion times in nearly every country worldwide.

Mindy not only creates viral content and hair styles on her channel – she also speaks to products she covets and has become one of the most credible and trusted sources for all things hair.

As a true entrepreneur Mindy knows her expertise and passion for hair care is meant for more than just promoting an existing line – it’s meant for crafting and creating products that are good enough for her family and today’s diverse consumer.

As a family of 8 with diverse hair needs and textures, the McKnights have tried every product under the sun, recorded hundreds of videos, and created countless hair tutorials. However, they quickly realized that they were spending too much money and time “on the hunt” for products that worked for all members of their family. Diverse hair types, today’s styles, and the state of effective and safe formulas led Mindy to believe that there must be a better way.

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@hairitagebymindy