Clean Formula

Gluten is a combination of proteins often found in wheat, rye, barley, and triticale. Many eczema sufferers have experienced skin and scalp irritation from products containing gluten. Products without gluten offer peace of mind to consumers.

Aluminum is usually used in cosmetic products as pigments or thickening agents. People perceive the ingredient is associated with linked breast cancer and Alzheimers . Products without aluminum offer peace of mind to consumers.

Mineral oil is a moisturizing agent that does not absorb. It is petroleum derived.

Parabens are believed to disrupt hormone function by mimicking estrogen. Additionally, consumers have been hesitant to purchase products with parabens because of the perception of being cancer causing.

Phthalates are used to make plastics flexible and to lubricate cosmetics. They are known endocrine disruptors chemicals that interfere with regular hormone function in the body. recent studies have shown potential risks including premature sexual developm

Silicone is synthetic. They coat hair and cause buildup in hair that isn’t washed with strong detergents causing hair to be weighed down and feel heavy.

SLS and SLES are cleansing agents that remove dirt and oil and are responsible for creating lather in shampoos and soaps. Harmful sulfates such as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) have been known to strip natural oils from the

Sulfates are cleansing agents that remove dirt and oil and are responsible for creating lather in shampoos and soaps. While all sulfates are not “bad” for you, harmful sulfates such as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) have been known to strip natural oils from the scalp and hair that causes dry and brittle hair.