WHY WE LOVE IT

Double Down isn't your run of the mill shampoo – it looks like a conditioner but acts like a shampoo, the perfect co-wash. This creamy formula nourishes your scalp and strands while gently cleansing away impurities. Packed with potent plant-based surfactants, this super versatile co-wash and co-conditioner in one must-have enhances manageability and healthiness! Recommended for hair types and textures 2B-4C.

SULFATE FREE
PHTHALATE FREE
PARABEN FREE
SILICONE FREE
MINERAL OIL FREE
CRUELTY FREE
COLOR SAFE
VEGAN

Lifestyle image of Double Down in use

How to Use

Dispense a generous amount of co-wash product, depending on the length and thickness of your hair. Apply to wet hair and massage, starting at the scalp and work down to your ends. Don’t fret – this product isn’t going to lather as much as your everyday shampoo. For those extra dirty days, rinse and repeat.

Pro tip: follow up with one of our Hairitage conditioners for whatever your hair may need.


Key Ingredients

Grapeseed Oil

GRAPESEED OIL: Ideal for moisturizing and conditioning dry hair. It helps lock in moisture and prevent frizz, split ends and brittle hair.

Oat Peptide

OAT PEPTIDE: Forms a protective film which helps to protect and moisturize hair. Improves shine and leaves hair feeling silky-smooth.

Yarrow

YARROW EXTRACT: Forms a protective film which helps to protect and moisturize hair. Improves shine and leaves hair feeling silky-smooth.

WATER (AQUA/EAU), CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), ISOPROPYL PALMITATE, GLYCERIN, PHENOXYETHANOL, DECYL GLUCOSIDE, LAURETH-4, CAPRYLYL GLYCOL, POLYQUATERNIUM-7, VITIS VINIFERA (GRAPE) SEED OIL, SODIUM HYDROXIDE, BUTYLENE GLYCOL, HYDROLYZED WHEAT PROTEIN, GLYCINE SOJA (SOYBEAN) PROTEIN, AVENA SATIVA (OAT) PEPTIDE, HUMULUS LUPULUS (HOPS) FLOWER EXTRACT, CYMBOPOGON SCHOENANTHUS LEAF EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, MELISSA OFFICINALIS EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT.

With the natural ingredients used in our formulas & fragrance, you might see the color of the product vary over time. But the performance will always be the same!

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Ratings & Reviews

Double Down

★★★★★

4.54 out of 13 Reviews

Share Your Rating

  1. ★★★★★

    This product is a life saver for hair types 3-4. I use it on my kids and LOVE it to replace their shampoo. It helps their natural curls stay nice and moisturized while cleaning their hair.

  2. ★★★★★

    I love this i watch them on youtube and small enough to fit in my small college shower and great my hair my hair is 3c and thick and curly worst combo but Hairtage works

  3. ★★★★★

    This product is amazing! I have different textures from straight pieces to really wavy and sometimes ringlets…it’s a lot lol. After using this my thick hair felt lighter and softer! Plus it looks so much healthier! Cannot wait to try other products!

  4. ★★★★★

    I love this shampoo!! It cleaned my hair, but left my hair so soft with no frizz!! Which for me is a big thing considering we have well water, and I have naturally curly hair! I would definitely recommend this product for anyone who battles dry and frizzy hair!

  5. ★★★★★

    I just used this for the first time. Love the way my hair looks and feels.Also smells good. I used the double down conditioning shampoo. I do have color treated hair.

  6. I bought this Shampoo and I absolutely love it so far! It made my hair feel so soft. I also bought the leave in conditioning spray and smoothing conditioner. It was such a great combo! Will buy again. Them smell is so wonderful during washing and after! my hair smelled so good all day!

  7. ★★★☆☆

    Let me start off by saying I LOVE how the Double Down left my hair…it was so soft… BUT…the fragrance was too much!
    I am super sensitive to fragrance and I guess I didn’t get a good enough whiff at the store, so I was very disappointed when I applied it to my hair… instant headache.
    Very bummed that you felt the need to ADD such a heavy perfume scent to an otherwise 5 star product!

  8. I have been using WEN for a number of years and I’m always on the look out for something that works just as well. I finally found it!! The Conditioning Wash Shampoo is great!!! Leaves my hair soft and manageable without adding any additional conditioner. My hair is poker straight. I was surprised that it was not recommended for my hair type. Can someone please explain why? perhaps I’m missing something. Thanks for making a great product that I can afford!!

  9. ★★★★★

    I have fine and curly hair being mixed race my daughter found your products for us to try over the years evry curl product i have been using gets makes my hair heavy after a while . double is perfect thank u so much

  10. ★★★★★

    All these products are amazing. I highly recommend trying!! ❤️

  11. ★★★★★

    Love everything about it!! Been looking for the perfect hair care fit for my curly hair and the struggle is finally over. Smells amazing!! Makes my hair so soft and starting to feel healthy again!! My curls are finally getting there bounce back!

  12. ★★★★★

    Trying to find an in between shampoo. I just started using Tweak’d. Ok this stuff made my hair feel so good and it was so easy to get through my hair. I think I’ll be using this as my main shampoo/conditioner. Smells great too. Will be buying more products once I run out of what I have left. Very affordable and I feel good using this.

  13. ★★★☆☆

    I used Double Down with Tame My Mane and Light as a Feather Conditioner, and I have to say that my hair feels better than it has in a long time. However, I am not sure that I can continue to use these products because of the smell. It is overwhelming, giving me a headache and making my eyes sting. It is a shame that products that are devoid of unnecessary chemicals are so laden with perfume.

  14. ★★★☆☆

    I really love how soft the product makes my hair feels and it doesn’t leave my hair oily with it being a conditioning shampoo. The downside is that the fragrance is overpowering and smells like old lady perfume. A definite turn off to the product.

  15. Love the product, but the pump broke off in my hand. Guess it was damaged in shipping. There’s several things I love … the smell, the way my hair feels, and the fact that you have a blended family like me♥️ Thank You for this affordable product 🥰

  16. I LOVE THE SMELL!!! Please don’t change the double down🥰♥️ I love it!!!!!

  17. ★★★★★

    I was recently looking for a new shampoo that was also cruelty free. Not only is this product cruelty free but it’s free of many other chemicals, oils, and is also vegan. The packaging definitely was eye catching and aesthetically pleasing. I was beyond excited and hand down this is the best shampoo I’ve ever owned. I have wavy oily/dry proned hair which I wash every other day. So finding this shampoo that can make my hair soft without making it extra oily had me sold. I’ve read several other comments about the smell but I personally think it isn’t that strong and actually smells very calming. This will be my go to shampoo for now on!