When choosing the naturally derived ingredients for Hairitage, we wanted formulas that were excellent for diverse family hair needs and gave that familiar feeling of home.

To address the hair needs for different hair types, we used ingredients that are rich in moisture and promote hair health such as argan oil, coconut oil, jojoba oil, macadamia oil and safflower oil.

As for that sense of home, we wanted to invoke those memories with ingredients such as agave, aloe vera, apple cider vinegar, avocado, chamomile, marshmallow, rosemary and quinoa.

With these goals and values in mind, we produced an amazing line of best in class hair products that not only perform well on all hair types but also have heart.

Agave Lightweight but delivers deep conditioning. The sugars in agave draw water to the hair, so it acts as a hair taming humectant.

Aloe Vera A plant extract rich in vitamins, minerals and amino acids that provides hair with moisture and soothes the scalp.

Apple Cider Vinegar Helps close the hair’s cuticle, making it smooth with less frizz, and give increased shine.

Argan Oil (Organic) With its high content of antioxidants, essential fatty acids, and vitamin E, it naturally helps increase hair's elasticity and restore shine to dull, lifeless hair.

Arctic Root An adaptogen herb that reduces stressed hair caused by styling. Helps to slow down the appearance of dry, damaged strands.

Avocado Oil (Organic) A rich source of proteins, amino acids and vitamins, it helps soothe the scalp and promote the appearance of long, strong, healthy hair growth.

Baobab Oil A natural oil, rich in vitamins A, C, D & E that intensely hydrates while protecting hair from heat and environmental aggressors like pollution, sun, wind and extreme temperatures.

Chamomile An herbal remedy that helps soothe uncomfortable scalps. Provides intense nourishment and leaves hair shiny and lustrous.

Coconut Oil Delivers super nourishing moisture. Rich in vitamins and minerals that add luster, shine and softness to hair.


Glycerin An effective moisturizer and humectant used to improve the appearance of softer, moisturized, and conditioned hair. Great for defining curls, minimizing frizz and smoothing fly away hair.

Grapeseed Oil

Grapeseed Oil Ideal for moisturizing and conditioning dry hair. It helps lock in moisture and prevent frizz, split ends and brittle hair.

Green Tea

Green Tea It is rich in catechins, which helps to reduce hair fall while fighting dryness of the scalp.

Jojoba Oil

Jojoba Oil Rich in vitamins and minerals that nourish and help strengthen hair for the appearance of thicker, fuller hair.


Lemongrass Helps reduce thinning hair and the production of excess oil, while adding weightless shine.

Marshmallow Extract

Marshmallow Extract Super rich in proteins and vitamins that conditions hair and provides slip to help remove tangles and knots.

Meadowfoam Seed Oil

Meadowfoam Seed Oil Helps moisturize and soothe the hair and scalp. It also helps to restore dull and damaged hair and provides natural shine.

Murumuru Butter

Murumuru Butter Softens while locking in moisture, which helps keep hair shiny and healthy. It also helps restore hair and maintain elasticity, helping to boost color.

Noni Fruit

Noni Fruit Nourishes hair follicles and revitalizes the scalp to help support healthy hair renewal.

Oat Peptide

Oat Peptide Forms a protective film which helps to protect and moisturize hair. Improves shine and leaves hair feeling silky-smooth.

Rice Starch

Rice Starch Enhances the appearance and feel of hair by increasing hair’s body and suppleness. Improves the texture of hair damaged by chemical treatments.


Rosemary Its high nutritional value and anti-inflammatory properties nourishes hair follicles and soothes the scalp.

Safflower Oil

Safflower Oil Contains high concentrations of omega-6 and oleic acid that deeply penetrates the cuticle and provides moisture while encouraging strong healthy hair.

Shea Butter

Shea Butter Coats each strand and provides a protective barrier against styling and stressors. Delivers intense moisture and improved manageability.

Vitamin B5

Vitamin B5 Helps restore hair damaged by heat styling tools, over-shampooing and sun exposure.

Vitamin E

Vitamin E Contains a high content of antioxidants that helps improve overall scalp and hair health. It creates a protective barrier around hair cuticles that seals in moisture, increases shine and reduces frizz.

Volcanic Minerals

Volcanic Minerals Removes excess oil and helps pump up flat, limp hair with a natural lift. Rejuvenates dull, lifeless hair.


Yarrow Deeply penetrates the scalp and nourishes hair from the roots, making sure that they’re healthier for longer.